Not getting the results you want from your marketing? Here’s your beginner’s guide to content marketing for therapists, outlining everything you need to know about why you need quality content to grow your practice.

You’ve launched that awesome new website. You’ve made sure that it’s fully mobile responsive and that it stands out from the crowd, all while adhering to all contemporary design standards.

Your site looks good and performs well, yet it’s still not doing what you ultimately want it to do:

Attract visitors and convert those visitors into paying clients.

You know it’s nothing to do with your practice itself. More people than ever before are seeking help for mental health struggles, and you’re certainly well-qualified to help them.

It’s not for lack of marketing investment, either. After all, you’ve already splashed out on a well-designed website, flyers, and other materials.

So no, it isn’t that you’re not working hard to promote yourself.

So what’s the problem? 

Put simply, it’s this: 

You’re Investing in the Wrong Kind of Marketing 

OK, compelling flyers, a beautiful website, and an engaging social media presence are all important for your brand, but without channelling resources into a dedicated inbound content marketing strategy, you’re skipping the one vital ingredient that could prove to be just the breakthrough your private practice needs.

From traditional print marketing to paid search, social media to newspaper advertising, and more, businesses like yours have never before had so many options at their disposal when it comes to promoting their products or service. 

So, with such a wealth of possibilities out there, why bother with content marketing to attract new clients?

Because it works.

If You Always Do What You’ve Always Done….

There’s an old saying, often attributed to Albert Einstein that the definition of insanity is doing the same thing over and over again and expecting a different result. 

Another similar saying goes like this:

If you always do what you’ve always done, you’ll always get what you always got. 

In other words: 

If your current marketing approaches aren’t producing results, why keep doing them?

Isn’t it time to try something new? Especially if something new has been proven time and time and time again to be effective. 

Why Content Marketing For Therapists Works

Traditional, outbound marketing techniques such as those we’ve listed above still have a place in today’s world, but they’ve been used so often by so many bands to promote so many different products and services that savvy customers have simply tuned out. 

They no longer pay attention to that glossy magazine advertisements or sales flyer in the way they once did. There’s so much of it out there that it all just becomes one loud, background noise that is -sadly for us business owners- easy to ignore. 

So, it’s time to take a different approach, and content marketing is it. 

Content marketing is less about shouting your message out to your audience and hoping someone responds, and more about giving them a compelling reason to come in to you. 

It’s about giving them something that adds real, tangible value to their personal or professional lives, and about doing so in such a way that those people become not only clients, but passionate advocates for your practice.

Three More Reasons You Need Content Marketing For Your Therapy Practice

There are a number of reasons why innovative content marketing can be more effective than printing up flyers or posting ads on Facebook.

The first is that it provides a powerful opportunity to really narrow down who you’re talking to with your content (your target audience) and to create niche content targeted to that exact audience. 

The second is that it’s far more affordable than most traditional forms of marketing.

Yes, you may still need a budget if you’re planning to hire a writer, pay a designer, or book some studio time to record a podcast, but compared to the excess expense of say, paying for a newspaper ad or a radio slot, content marketing costs far less whilst still ensuring great results. 

The third reason is that done right, your content can go a long way in turning curious website visitors into paying clients and those paying clients into loyal brand advocates who are happy to recommend you to others.

By creating compelling, sharable content, you increase the likelihood that those engaging with your content will share it to their own social networks, and as we all know, the only thing more effective than great content is word-of-mouth advertising. 

Think about it:

Aren’t you more likely to buy a new product or check out a new service when a friend tells you how great it is, rather than when the company behind that product or service does so? 

Yeah, me too.

Content Marketing for Therapists: Where To Go From Here: 

The good news is that getting started with content marketing is far less difficult than it would be with other forms of marketing. 

  • Decide on your audience
  • Decide on your medium
  • Make and share great content. 

Yes, we’re simplifying here, but when it comes down to it, that really is all you need to do to start adding that one missing ingredient to the success of your new therapy practice.

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